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Do You Need an Eye Exam Without Traditional Coverage?

Do You Need an Eye Exam Without Traditional Coverage?

Many people that search for eye care options are really asking a more straightforward question: Do you have to have a traditional coverage model at all to schedule an eye exam? Eye health remains essential for daily life, work, and overall wellness, yet confusion...

What is the best way to choose an affordable vision plan?

What is the best way to choose an affordable vision plan?

Answer  An affordable vision plan is not just about finding the lowest monthly price. It is about choosing a plan that covers what you actually use, like annual eye exams, basic lenses, and a reasonable allowance for frames or contact lenses, without creating surprise...

Smart Eyewear and Wearables: What’s Real vs. Hype?

Smart Eyewear and Wearables: What’s Real vs. Hype?

Smart glasses are finally useful for everyday tasks like translation, messaging, hands‑free photos, and private audio. Some models even add a tiny display in the lens. Other features you may see in demos are still experimental or limited. Here is a clear look at what...

Cook or Be Cooked: A Wake-Up Call for Independent Optometry

Cook or Be Cooked: A Wake-Up Call for Independent Optometry

By Don Railsback, CEO, Vision Care Direct In January 2013, I delivered a presentation to a group of Optometric Physician Associations titled “Cook or Be Cooked.” It ran just 20 minutes, 34 slides in all, but its message was simple: the ground beneath optometry was...