School Vision Screening vs. Comprehensive Eye Exam: What Parents Need to Know
Back‑to‑school is the perfect time to check your child’s eyes. School screenings are helpful, but they are not the same as a full eye exam with an eye doctor. Knowing the difference can save a child months of struggling with headaches, reading difficulties, or sports...
Cook or Be Cooked: A Wake-Up Call for Independent Optometry
By Don Railsback, CEO, Vision Care Direct In January 2013, I delivered a presentation to a group of Optometric Physician Associations titled “Cook or Be Cooked.” It ran just 20 minutes, 34 slides in all, but its message was simple: the ground beneath optometry was...
How Proactive Employee Wellness Can Reduce Your Healthcare Costs
Every year, healthcare costs rise and employers feel the squeeze. In fact, the average employer’s health insurance costs are projected to increase by more than 6% in 2025, according to a recent report from Mercer. For business owners and HR leaders, that creates a...
How Brokers Can Use VCD PLUS to Win More Clients
In today’s competitive benefits market, brokers need more than just low prices to win business. Employers are looking for ways to attract and retain top talent while keeping costs manageable. Vision Care Direct’s VCD PLUS plan gives brokers a powerful tool to do just...
When to Transition from Glasses to Contact Lenses and How VCD Helps
Switching from glasses to contact lenses is a big step for many people. Whether it is for comfort, convenience, or appearance, contact lenses can offer benefits that glasses cannot. If you are wondering if now is the right time to make the change, this guide will...
How to Navigate the Vision Plan Marketplace
Choosing the right vision plan can feel overwhelming. Whether you’re signing up for your first plan, picking one for your employees, or helping clients make a smart choice, the marketplace is full of options and confusion. But don’t worry. With a few practical tips...
Serving Those Who Served: Vision Care Direct Partners with Loyal Source to Provide Veteran Eye Exams
We’re proud to announce a meaningful new partnership between Vision Care Direct and Loyal Source, expanding access to eye care for Veterans. As part of this initiative, providers in our network; Optometrists and Ophthalmologists, can now perform specialized VA eye...
Why an Active Lifestyle is a Win for Your Eyes
When you think about eye health, your first thought might be your annual vision exam. And while regular checkups are essential, there’s something else that can make a big difference, your lifestyle. Staying physically active doesn’t just help your heart, brain, or...
How Tariffs Are Impacting Vision Care Costs in 2025
As trade policies shift in 2025, the ripple effects are being felt across many industries, including eye care. Tariffs on imported optical goods have led to rising costs for frames, lenses, and essential equipment, which may affect both providers and patients. At...
Driving More Patients to Your Practice with Vision Care Direct
In today’s evolving healthcare environment, independent optometry practices face increasing pressure to grow while continuing to deliver high-quality, personalized care. With corporate chains expanding and patients becoming more cost-conscious, standing out means...