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What is the best way to choose an affordable vision plan?

What is the best way to choose an affordable vision plan?

Answer  An affordable vision plan is not just about finding the lowest monthly price. It is about choosing a plan that covers what you actually use, like annual eye exams, basic lenses, and a reasonable allowance for frames or contact lenses, without creating surprise...

Smart Eyewear and Wearables: What’s Real vs. Hype?

Smart Eyewear and Wearables: What’s Real vs. Hype?

Smart glasses are finally useful for everyday tasks like translation, messaging, hands‑free photos, and private audio. Some models even add a tiny display in the lens. Other features you may see in demos are still experimental or limited. Here is a clear look at what...

Cook or Be Cooked: A Wake-Up Call for Independent Optometry

Cook or Be Cooked: A Wake-Up Call for Independent Optometry

By Don Railsback, CEO, Vision Care Direct In January 2013, I delivered a presentation to a group of Optometric Physician Associations titled “Cook or Be Cooked.” It ran just 20 minutes, 34 slides in all, but its message was simple: the ground beneath optometry was...

How Brokers Can Use VCD PLUS to Win More Clients

How Brokers Can Use VCD PLUS to Win More Clients

In today’s competitive benefits market, brokers need more than just low prices to win business. Employers are looking for ways to attract and retain top talent while keeping costs manageable. Vision Care Direct’s VCD PLUS plan gives brokers a powerful tool to do just...