Running your own optometry practice isn’t easy. Insurance companies often prioritize profits over patient care, leaving independent optometrists feeling squeezed. Vision Care Direct (VCD) was founded to change that.
Built by doctors, for doctors, VCD supports your high-quality care while helping your practice grow. If you’re looking for a partner that understands your needs and invests back into the community, you’ve found it.
Built by Doctors, For Doctors
Traditional insurance plans can be restrictive. They often dictate how you run your practice—controlling which labs you use, the materials you offer, and setting low reimbursement rates. VCD was designed differently. It was created by optometrists who understand the real challenges of delivering quality care.
Investing in advanced equipment, training your staff, and using the best materials can be costly. Unlike insurance-based plans, VCD gives you the flexibility to choose what’s best for your patients. You get to decide on labs, frame lines, and materials without constraints.
We involve vision care providers directly in creating our plans. This helps ensure that your needs—and the needs of your patients—come first.
Investing in Your Community
VCD is owned by local optometrists like you. This means the revenue generated stays right here in your state. It supports local businesses, schools, and community programs.
By partnering with VCD, you’re helping build a stronger local economy. Each patient visit contributes to the community, keeping tax dollars and revenue within the state. Your choice to join VCD is a choice to support your neighbors, your local businesses, and your profession.
Higher Reimbursements and Greater Flexibility
Low reimbursement rates are a common frustration with traditional insurance plans. These low rates make it hard for you to maintain a profitable practice. VCD offers some of the highest reimbursements in the industry. This helps you focus on what matters most—providing excellent care—while boosting your bottom line. Our VCD PLUS program is a game changer. It offers patients advanced lenses like digital progressives with anti-reflective and scratch coatings for just $15 out-of-pocket. This high-value option attracts more patients and increases satisfaction.
Your patients get more for their money, and you enjoy better profitability. It’s a win-win.
Attract More Patients and Grow Your Practice
Partnering with VCD helps you stand out. We work exclusively with independent optometrists so patients know they’re getting personalized, high-quality care. We support your marketing efforts, providing materials and boosting your online visibility. This makes it easier for patients to find you and choose your practice. Patients who see the VCD PLUS logo know they’re getting high-quality, affordable vision care. This drives loyalty and encourages repeat visits.
Take Control of Your Future
The dominance of insurance companies often leaves optometrists feeling like they have little control over their practice. Vision Care Direct offers a different path.
We’re here to empower you. By joining VCD, you take charge of your future. You help shape a vision plan that puts your needs and your patient’s needs first.
This isn’t just another vision plan. It’s a movement toward a better way of delivering eye care. A plan that values independent optometry, supports local communities, and puts quality care at the forefront.
Ready to join Vision Care Direct?
Contact us today to learn how we can help you grow your practice and provide exceptional care for your patients.