In today’s evolving healthcare environment, independent optometry practices face increasing pressure to grow while continuing to deliver high-quality, personalized care. With corporate chains expanding and patients becoming more cost-conscious, standing out means offering something more—more value, more trust, and more connection.
At Vision Care Direct (VCD), we’re here to help you do just that. We’re not a traditional vision insurance provider—we’re a membership-based plan built by optometrists, for optometrists. Our mission is simple: help independent doctors grow their practices by providing the kind of benefits that bring patients through the door and keep them coming back.
Here’s how VCD gives your practice the edge it needs to thrive.
Maximize Your Bottom Line with Strong Reimbursements
You shouldn’t have to choose between quality care and profitability. At VCD, we offer some of the highest reimbursements in the industry, so you’re fairly paid for your expertise and time.
We’ve also kept the claims process simple and efficient. No endless paperwork. No confusing codes. Just a smooth system designed to reduce staff workload and let you focus on what matters most: your patients.
And since VCD is a membership-based plan—not insurance—you also avoid many of the limitations and headaches associated with traditional vision insurance networks.
Deliver Exceptional Value with VCD PLUS
One of the easiest ways to get noticed in a crowded field is by offering something others can’t—or won’t. That’s where VCD PLUS comes in.
With VCD PLUS, your patients can receive:
- Digital progressive lenses
- Anti-reflective and scratch-resistant coatings
- UV protection
And all of this is available for just a $15 out-of-pocket cost.
This level of value is nearly unheard of in the vision industry, and it resonates with patients. Whether they’re upgrading from basic lenses or considering their first pair of progressives, VCD PLUS makes quality eyewear both accessible and appealing. For you, it means increased trust, stronger loyalty, and a higher chance of second-pair purchases—like prescription sunglasses or blue-light blocking lenses.
Increase Sales with Built-In Demand
Patients love value—and when they find it, they talk about it. Because VCD members know they’re getting more for less, they’re more likely to:
- Refer others to your practice
- Invest in second pairs of eyewear
- Return annually for their exams and updates
It’s all part of a cycle that leads to predictable, organic growth. You’re not just attracting patients—you’re building a base of loyal customers who understand and appreciate the care you provide.
Expand Your Capabilities with Superior Optical Lab
Through our partnership with Superior Optical Lab (NOT affiliated with Superior Vision Plan!!), we’re helping providers access even more tools to succeed. This collaboration enhances your ability to offer top-tier products while improving profitability.
Here’s what you gain with Superior Optical:
- 10% Discount off the W1 price list
- Special pricing on select lenses with an added 10% discount
- Monthly Rebates based on purchase volume
Superior Optical Lab is known for its high-quality lens production and outstanding customer service. With this partnership, you gain access to advanced materials and streamlined ordering systems, helping you provide even better results for your patients—without increasing overhead.
Built to Support Independent Practices
At our core, VCD is about supporting the optometric community. We work exclusively with private-practice optometrists and remain locally owned and operated—meaning your revenue, your tax dollars, and your influence stay right in your community.
We’re here to strengthen independent optometry, not compete with it. We want your practice to be the trusted provider in your area, and we’ll work with you every step of the way to make that happen.
Let’s Grow Together
Becoming a VCD provider means joining a network that’s committed to your success. With unmatched value for patients, powerful partnerships, high reimbursements, and a dedication to independent eye care, VCD gives you everything you need to grow your practice in a meaningful and sustainable way.
Join the VCD provider network today.
Register here or contact us at (877) 488-8900.