Modern Optical International proudly introduces its exclusive Specialty Fit Eyewear Portfolio, designed to perfectly cater to the unique needs of patients with diverse sizes.
Recent Vision Council research reveals that 43% of adults struggle to find the proper fit when shopping for eyewear, yet 93% consider fit and comfort important. Modern Optical has bundled three unique brands known as their “Specialty Fit Eyewear Portfolio” to help consumers and opticians overcome this recurring issue. Together, these market-proven winners, B.M.E.C. and GB+ (extended sizes for men and women, respectively), and Fashiontabulous (petite for women), create a quality, value-driven solution.
“Fit affects vision,” says Ken Weissman, President and CEO of Modern Optical. “People with comfortable eyewear are more likely to wear it and reap the benefits of good vision. Our Specialty Fit brands offer a wide range of eye sizes and temple lengths to optimize proportionality with diverse facial features. We also prioritize affordability and attractive styling for broad appeal.”
B.M.E.C. caters exclusively to larger men who seek quality construction, masculine styling, and remarkable value. Designed for the best fit, B.M.E.C. eye sizes range from 53mm to 64mm, and longer temples measure up to 160mm. High-quality materials include handmade zyl, stainless steel, TR90, and spring hinges. B.M.E.C. gives the BIG guy choices he’ll be proud to wear all day!
GB+ offers ultra-feminine designs in extended sizing for maximum comfort every day. Eye sizes range from 55mm to 59mm, and temples measure up to 150mm. The color palette ranges from jewel tones for her brightest days to neutral for a ‘barely there’ look. High-quality materials include handmade acetate, stainless steel, and spring hinges. GB+ radiates confidence in women who desire comfort and fashion to express their unique style.
Fashiontabulous captivates style-loving petite women and teens, offering well-proportioned designs to complement and enhance their smaller features. Eye sizes range from 48mm to 53mm, and high-quality materials include handmade acetate, stainless steel, and spring hinges. With Fashiontabulous, petite patients can find big fashion in perfectly fitting eyewear to look and feel their best!
Merchandising materials for Modern’s three Specialty Fit brands include acrylic logo plaques, branded six-piece vertical display units, and large-format imagery. All frames include branded premium clamshell cases wrapped in leather-like material with qualifying purchases.
About Modern Optical International
Celebrating its 50th Anniversary, Modern Optical International (MOI), based in suburban Chicago, is a family-owned and operated wholesaler of quality, affordable eyewear. Modern Optical is the industry leader in value eyewear and a managed care expert offering a broad selection of over 1,200 styles. Our Summit Optical Supply Division provides cases, parts, cleaning cloths, and more. OCHO Vision is Modern’s virtual try-on technology platform for independent eyecare professionals. Modern Optical Canada, an MOI subsidiary, distributes all MOI product lines. Please visit our award-winning website www.modernoptical.com or call 800.323.2409 for more information.