In today’s competitive benefits market, brokers need more than just low prices to win business. Employers are looking for ways to attract and retain top talent while keeping costs manageable. Vision Care Direct’s VCD PLUS plan gives brokers a powerful tool to do just that, helping clients focus on value, not just price.
VCD PLUS delivers premium eyewear benefits, including digital progressive lenses with anti-reflective, scratch-resistant, and UV coatings, for just a $15 member payment. No other vision benefit offers this kind of affordability paired with premium quality.
What Is VCD PLUS?
VCD PLUS is an upgrade-friendly vision benefit designed to add real value for both employers and employees. Members get:
- Digital progressive lenses
- Anti-reflective coatings
- Scratch resistance
- UV protection
All for just $15 out-of-pocket.
This premium offering stands out in the market. It helps employees save money while enhancing their overall satisfaction with their benefits package.
Selling Value, Not Just Price
Move Beyond Premium Comparisons
When clients focus only on premiums, the conversation becomes a race to the bottom. VCD PLUS changes that conversation. Instead of focusing on the lowest price, you can show how employees get premium eyewear at an unbeatable value, something most plans do not offer.
Meet Real Business Needs
VCD PLUS is not just about vision correction. Comprehensive eye exams detect up to 18 eye and systemic diseases, including diabetes, the most expensive chronic disease in the U.S.. Early detection can lower health costs and improve employee wellness.
Plus, contributions qualify for Section 125 pre-tax deductions, saving both the employer and employees money.
Key Talking Points for Client Meetings
Employee Benefits That Matter
- Premium lenses and coatings for only $15
- Access to a nationwide network of independent optometrists
- Reduced eyewear costs lead to higher satisfaction
Business Advantages
- No participation requirements, just two employees needed to start
- Locally owned, tax dollars and revenue stay in-state, supporting schools and communities
- Level commissions mean brokers are not penalized for growing groups
How VCD PLUS Gives Brokers a Competitive Edge
Stand Out in a Crowded Marketplace
VCD PLUS lets brokers offer a vision benefit few competitors can match. When employees rank vision as one of the top three most valued benefits, this becomes a major selling point.
Build Long-Term Client Loyalty
VCD’s locally owned model supports communities while offering flexible plans that adapt to each client’s needs. That combination fosters trust and long-term satisfaction.
Tips to Close More Deals With VCD PLUS
- Lead with the story of real savings for employees, $15 premium eyewear
- Highlight the dual advantage of employee satisfaction and employer tax savings
- Emphasize how the plan strengthens local economies
- Offer flexibility, with no rigid participation rules
VCD PLUS gives brokers a unique way to differentiate themselves. You are not just offering another vision plan, you are delivering real, measurable value to your clients and their employees.
Ready to offer VCD PLUS to your clients? Learn more at visioncaredirect.com/brokers.